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Case Studes: Strategy

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Ricoh (Internet Appliance Line)
Challenge: how to design a consistent and simple user interface across a line of Internet appliances that ranged from web interfaces to small LCD displays on hardware such as copiers.
 
Result: a consistent user experience that assisted eCabinet™ being named "Product of the Year" in 2000 by Imaging Magazine and Ricoh's leading product in solution sales and capturing 20% market share within just 2 years of the product's release.
 

 
Strategy: worked from the very formation of the division with its founders to define the core features and user experience requirements for the product line.
 
Design & Development: designed the user navigation, interaction and interface for products ranging from an end user's web interface through configuring an appliance for Internet-readiness on a 14 character by 4 line display.
 













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The user interface is described by our sales channel as the best that Ricoh has ever provided.
-Beverly Harada, VP of Engineering, Ricoh 

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