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Mayfield Publishing (Interactive Books) Challenge: transform one of the oldest independent book publishing firms into a provider of interactive book products that could be used in collaborative settings. Result: a technical framework and series of interactive books created that sold well into Mayfield's college channel and solidified their position in that market.  Strategy: defined product and collaborative features. Design & Development: created both and extensible technical framework that allowed interactive collaboration as well as a number of interactive books for the Mayfield college textbook line.
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