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Case Studes: Strategy

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Acura (Brand and Web Design)
Challenge: Acura asked for a compelling new approach to branding and organizing their Web presence.
 
Result: working in conjunction with frogdesign, we delivered a series of high-level concepts that guided the future direction of the Acura corporate site.
 

 
Strategy: worked with Acura to determine the key audiences and how they would typically want to navigate data.
 
Design & Development: integrated an evolving brand into concept designs and delivered multiple options on fundamentally different navigational paradigms for the corporate site.
 













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