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Confoti (Print Marketing Campaign) Challenge: raise awareness of product with new moms. Result: print campaign that was included in LaMaze maternity take home packages that reach 75% of all new mothers across the U.S.
 Strategy: determined the messaging that would be effective for the audience and extended brand for the first time into a print medium. Design & Development: designed and produced a striking one page flyer that impressed LaMaze enough to put it at the front of the poly package as brand differentiating for even themselves. Sales & Marketing: created tracking and analysis mechanisms for orders placed through this campaign.



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