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Case Studies: Sales & Marketing

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Confoti (Print Marketing Campaign)
Challenge: raise awareness of product with new moms.
 
Result: print campaign that was included in LaMaze maternity take home packages that reach 75% of all new mothers across the U.S.
 

 
Strategy: determined the messaging that would be effective for the audience and extended brand for the first time into a print medium.
 
Design & Development: designed and produced a striking one page flyer that impressed LaMaze enough to put it at the front of the poly package as brand differentiating for even themselves.
 
Sales & Marketing: created tracking and analysis mechanisms for orders placed through this campaign.
 













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