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8x8 (Video Conferencing) Challenge: make an outstanding home video conferencing technology usable łeven for your grandmother.˛ Result: a command line interface was transformed into an easy to use and understand graphical interface that significantly reduced customer support issues. more info   Acura (Brand and Web Design) Challenge: Acura asked for a compelling new approach to branding and organizing their Web presence. Result: working in conjunction with frogdesign, we delivered a series of high-level concepts that guided the future direction of the Acura corporate site. more info Apple Computer (Quality Division Intranet) Challenge: Apple's Quality division needed an effective way to consistently disseminate and collect information used to develop and release products. Result: an intranet design for the entire Apple Quality division, which serves the critical function of communicating key information amongst Apple's global software configuration and release processes. more info Bellamax, Inc. (Affiliate Marketing Program Creation) Challenge: create from the the ground up an effective affiliate marketing program for a new digital photo service. Result: within a month of completion, a new stream of sales attributable to the affiliate program began to flow and increase steadily. more info Ceiva (Discovery Stores Video) Challenge: describe a revolutionary product via a virtual salesman. Result: a concise, one minute video that looped in 200 Discovery Stores across the U.S. and dramatically increased both sales and the business relationship between Ceiva and Discovery. more info Charles Schwab (Mobile Trading Line) Challenge: retain customers in the competitive discount brokerage space with an easy to use wireless alternative. Result: products defined and designed that allow an appropriate subset of trading on devices such as Palms, RIM pagers, and Web-enabled phones with an ease of use that won Schwab accolades and retained customers. more info Charles Schwab (PocketBroker Web Site) Challenge: describe new product offerings and their differences to a wide audience. Result: a web site design and implementation that simplified the process of choosing and acquiring service from Schwab and its wireless partners. more info Confoti (Multi-Photo Personalization Application) Challenge: create a web application that allowed people to easily perform complex multi-photo manipulation for a customized product. Result: a web application that has a 99% customer satisfaction and a 20% repurchase rate. more info Confoti (Online Marketing Campaign) Challenge: increase sales of product. Result: online campaign with Snapfish that resulted in a 5% purchase conversion rate which is over twice industry standard. more info Confoti (Print Marketing Campaign) Challenge: raise awareness of product with new moms. Result: print campaign that was included in LaMaze maternity take home packages that reach 75% of all new mothers across the U.S. more info Greenleaf Medical Systems (Sales Tool) Challenge: explain a revolutionary mobile product without increasing the sales force. Result: an interactive CD ROM and online training tool that cost a fraction of adding people resources. more info Hakone Gardens (Web Site Redesign) Challenge: drive national awareness and visitation of the historic Hakone Gardens and make contributions to their non-profit. Result: an extensible web site design that enables Hakone to vie on the web with comparable non-profits for interest and donations. more info Hewlett-Packard (Internet Appliance) Challenge: make a complex caching Internet appliance easy enough to be set up in an Internet Cafe. Result: a product designed to self-configure a large portion of complex functions with an Internet interface to allow for further configurability. more info LearnCity (Brand Identity) Challenge: create a brand that centered around a school oriented community service portal that drove home the financial opportunity to investors. Result: a brand that met both needs by looking both like a futuristic city and a financial growth chart. more info Mayfield Publishing (Interactive Books) Challenge: transform one of the oldest independent book publishing firms into a provider of interactive book products that could be used in collaborative settings. Result: a technical framework and series of interactive books created that sold well into Mayfield's college channel and solidified their position in that market. more info Pacific Gas & Electric (Online Customer Service) Challenge: lower support center costs. Result: first online application that allowed customers to book appointments via a tie to PG&E's back end; cost savings of 90% per booking. more info Pacific Gas & Electric (Web Site Redesign) Challenge: make any key page of PG&E's 5000 page web site a maximum of "3 clicks away." Result: met the 3 click challenge via an audience self selection tool combined with progressive information display that quickly drove customers to the appropriate sub-site. more info Paramount Pictures (Strategic Prototying) Challenge: how to demonstrate a system that would prevent product cost overruns. Result: an interactive proof-of-concept that presented a design for a solution that facilitates the production process and better tracks schedules and costs. The demonstration was well received by studio heads and drove incremental changes in Paramount's operations and efficiencies. more info PriceWaterhouseCoopers (Promotional Video) Challenge: present a concise summary of their annual technology forecast in an attention grabbing manner. Result: a one minute video for tape and Video CD that was scripted to tantalize people to want to know more and purchase the report. more info Prodigy (Internet Conversion) Challenge: how to move all of Prodigy's content and user experience from an archaic system to an Internet based product. Result: a compelling information architecture for the voluminous content and interaction design and guidelines for Prodigy's next-generation interface and Internet product. more info Ricoh (Internet Appliance Line) Challenge: how to design a consistent and simple user interface across a line of Internet appliances that ranged from web interfaces to small LCD displays on hardware such as copiers. Result: a consistent user experience that assisted eCabinet™ being named "Product of the Year" in 2000 by Imaging Magazine and Ricoh's leading product in solution sales and capturing 20% market share within just 2 years of the product's release. more info Tacit (Product Design) Challenge: the founder needed to transform an idea and complex technology into a product that could be accessible to a variety of email users in corporations. Result: the interaction and visual design for KnowledgeMail™, a product that transforms enterprise e-mail into a new kind of strategic information asset, while at the same time preserving and enhancing the privacy of every user. The ease of use of the complex underpinnings led to early sign-on of major Fortune 100 companies, as well as recognition as "Best of Show" at Microsoft Tech Ed 2000. more info UpShot (Interactive CD-ROM) Challenge: enable sales force of a start up to be able to pre-sell a product not yet completed and create a stir in the marketplace. Result: a CD-ROM and Internet Sales Demo that jumpstarted sales. more info
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